Apple Announces App Store Price Increases in UK and Rest of World

Apple recently announced a price increase on the App Store in the UK and elsewhere starting February 13th.

In addition, in-app and in-app purchases will increase in South Africa, Norway, Nigeria, Hungary, Egypt and Colombia, while decreasing in Uzbekistan due to the 3% VAT cut. In Zimbabwe, Singapore, Luxembourg, and Ireland, prices change due to VAT ratification, some dropping to 0% or increasing to 15%.

Overall, the Cupertino-based company said it would be adjusted because of currency and tax fluctuations.

Local developers in Uzbekistan, Thailand, Tajikistan, South Korea, Singapore, Indonesia, Kyrgyzstan and Cambodia will see increased revenue by the end of January. In December, Apple rolled out new initiatives that allow for greater changes to how developers price their apps and in-app purchases. Starting in the spring of 2023, the app will cost between 29 cents and $10,000.