Samsung could put its free TV Plus streaming app on TVs from other manufacturers.

As an app with hundreds of free channels, Samsung TV Plus could eventually make its way to non-Samsung TVs. That’s according to media technology journalist Janko Roettgers. low pass Newsletter that Samsung is discussing bringing streaming apps to TCL TVs.

Introduced in 2015, Samsung TV Plus is a free, ad-supported streaming (FAST) service that comes pre-installed on the latest Samsung TVs. The service provides viewers with a way to flip through multiple channels, just like traditional TV services.

Samsung TV Plus has a very strong content slate for a free app, and Samsung has added popular shows like: top gear, Law & Order Special Victims Unit, NCISAnd Chicago Fire last august. It also offers a variety of local and national news channels, along with Samsung-made channels such as Ride or Drive and The Movie Hub. TV Plus currently has approximately 1,600 channels across 24 countries, with 220 channels in the US.

It looks like Samsung wants to make its TV Plus service a free floating app.

The company floated the idea of ‚Äč‚Äčlicensing individual channels to other TV manufacturers, but sources tell Roettgers that those talks “seem to have gone nowhere”. Because of that, Samsung has turned to offering the full TV Plus app to third-party manufacturers. Over the years, Samsung has been expanding the range of TV Plus, making the service available on Galaxy devices, on the web, and on select Family Hub refrigerator models as well.

Other TV manufacturers, including TCL, LG, and Vizio, have their own free streaming apps and even compete with services that aren’t tied to a specific TV, including Paramount’s Pluto TV, NBC’s Peacock, Fox’s Tubi, Roku, and Amazon Freevee. . . It looks like Samsung wants to make its TV Plus service a free-floating app, but it’s unclear if other manufacturers will want it on their TVs, or if the app will be successful.

As Roettgers points out, “The success of FAST services is closely related to the level of promotion that FAST services receive at the platform level, such as being embedded in a TV interface or available as a button on a remote control.” The Verge We reached out to Samsung for comment, but did not immediately hear back.

In August, Samsung revealed that TV+ had seen a 100% increase in consumer viewership over the past year, with viewers streaming 3 billion hours worldwide. Meanwhile, deadline According to data obtained from S&P Market Intelligence, the U.S. FAST market was expected to generate around $4 billion in revenue last year and could reach nearly $9 billion by 2026. .

I don’t have a Samsung TV, but I enjoy the variety of free content you can browse on LG Channels. For me, flipping through channels and finally deciding what I want to watch is far less daunting than browsing through the hundreds of shows laid out in front of me on Netflix or Hulu.

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