Samsung Display announced on the 18th that it will begin mass production of OLED panels that integrate touch functions directly into the panel, targeting laptop computers.
Panels with on-cell touch AMOLED (OCTA) technology will be featured for the first time in Samsung’s high-end 2023 model year Galaxy Book laptops, the South Korean display panel maker said.
Samsung Display didn’t specify the panel size, but the Galaxy Book is currently available in 13-inch and 15-inch sizes, and Samsung plans to unveil a refreshed model next month at Unpacked.
Display panel manufacturers have said that panels with OCTA technology will support 16:10 ratio, 120Hz refresh rate and 3K resolution.
OCTA uses a touch sensor directly inside the panel to realize the touch screen function. This allows the panel to be made thinner than using a separate touch screen panel film for the same function.
OCTA technology, first developed by Samsung Display in Samsung Electronics’ premium Galaxy S series in 2010, is now widely applied to premium smartphone panels for iPhones by Apple as well as Samsung Electronics to make the thickness as thin as possible.
Samsung Display, the world’s largest OLED panel manufacturer, has been trying to expand into OLED panels for tablets and notebooks over the past few years in order to gain new revenue due to slowing growth in the smartphone segment.
Rival LG Display, which monopolizes OLED panels for TVs, is also expanding its territory to tablets and laptops.
Samsung Display recorded high growth in 2022 thanks to the high popularity of the iPhone 14 made by its client Apple, but with the exception of Cupertino, other smartphone makers such as Samsung are showing a decrease in demand, so 2023 is expected to be the worst due to the global economic recession. do. A recession in which demand for consumer electronics decreases and costs increase.
Migration of existing premium OLED technologies such as OCTA from smartphones to laptops is obviously intended to protect margins during a difficult year.